Mega Tent Pole Movies Open Market for Small Studios

Five words or less(NewsUSA) – The film industry is undergoing an overhaul that is creating excitement throughout. Video-on-demand (VOD) has changed the DVD game, and as a direct result, major studios are focusing exclusively on high-budget films like “Avatar” and “Transformers” to attract the masses. Now, these “tent pole” films are opening new doors for smaller studios.
As noted by animation specialist and studio executive Andy Hendrickson, tent pole movies rely on the viewer’s obsession with action-packed spectacle as opposed to adept storytelling. But where does that leave smaller-budget pictures?
“The industry is saturated with franchises like “Harry Potter” or “Twilight,” TV spin-offs like “Sex and the City,” not to mention sequels and remakes,” explains Peter Hoffman, CEO of Seven Arts Pictures. “However, this shift creates opportunities for smaller independent film studios, like Seven Arts.”
As is the case with several industries, massive changes can be attributed to the sweeping wave of digital technology. More people than ever are watching movies at home through new digital streams.
Big studios see tent pole movies as the strategic way to generate billions in revenues, but the demand for quality, smaller-budget films that focus on characters and plot development can be strong at the box office.
“The potential success of small-budget pictures is demonstrated by films like “The King’s Speech,” “Black Swan” and “The Kids Are All Right,” says Hoffman. “But it’s now solely up to independent studios, like Seven Arts, to produce plot-driven films that strive for merit in addition to box-office numbers.”
Tent pole films are the latest trend in Hollywood. And now, smaller film studios are seeing greater commercial success as a result.
To learn more about the changing film industry, visit www.7artspictures.com.

Sexy Women and Movies Make Profitable Combination

Five words or less(NewsUSA) – It used to be a tongue-in-cheek dance of reading the innuendo between the lines, but now sex and movies are unabashedly holding hands and swinging arm-in-arm — or hand-in-wallet.
The marketing mantra “Sex sells” has become a promotional staple — it’s evident in most TV commercials and successful films. “Charlie’s Angels” and “Lara Croft: Tomb Raider” are two of many successful franchises founded on the power of sexy women kicking butt. The fact is, beautiful women snag the male viewer’s attention like a moth to a flame.
After all, half the allure of action-packed blockbusters like the James Bond movies, “Mission Impossible” and “Transformers” is waiting to see which sexy female co-star steals the scene.
“‘Sin City’ grossed almost $75 million in ticket sales; it didn’t hurt that the film featured a literal army of gorgeous prostitutes. Since the 1970s, sex in film has shifted from accepted to in-demand,” says Peter Hoffman, CEO of Seven Arts Pictures. “More recently, the demand for sex and sexy women is seen in college movies like ‘American Pie.'”
Seven Arts recently released its newest film, “The Pool Boys,” into the sex comedy ranks. The theme focuses on a Harvard student desperate to earn next year’s tuition, and he teams with a pool boy, a gardener and a smokin’ hot escort. The result: Hilarious, sexy debauchery and the party of a lifetime in a Beverly Hills mansion. “The Pool Boys” stars Matthew Lillard (“Scream,” “The Descendants”), Brett Davern (MTV’s “Awkward.”), Efren Ramirez (“Napoleon Dynamite,” “Eastbound & Down”), Rachel Lefevre (“Twilight, New Moon,” CBS’s “A Gifted Man”), and Hollywood’s favorite comedian, Tom Arnold.
“With these movies, consumers aren’t only buying the laughs, they’re buying the scantily clad women and busty cleavage,” says Hoffman.
Learn more about “The Pool Boys” movie and see the R-rated trailer at www.ThePoolBoysMovie.com, then see the movie today “On Demand” from your local cable provider — also premiering on computers, mobile phones, tablet computers and DVD.

New Comedy Zeroes In on Soaring Tuition Rates

(NewsUSA) – Tuition rates have been on an upward climb since the late 1980s, but neither average income nor the amount of financial aid available can keep up. As a result, lower- and middle-class families are having a tougher time forking out the cash for tuition rates.The increasing disparity between income levels and the price of higher learning has led to incredible amounts of student debt. Families are encouraging students to look at two-year degrees and community colleges to cut costs. According to the Department of Education, enrollment in two-year colleges has risen over the past decade and dropped in four-year institutions.Soaring tuition rates and massive student debt are attracting much discussion in the public forum. While the film industry loves college movies, it hasn’t really broached this somewhat tender subject -; until now. From the creators of “American Pie” comes a new adult-rated comedy called “The Pool Boys.”In a desperate attempt to earn a scholarship to pay for his elite Harvard education, one character (Brett Davern) joins his pool boy, drop-out cousin (Matthew Lillard) to start an escort service. An exquisite mansion happens to fall into their hands, and the pair find the perfect location to create an upscale brothel.Complete with dominatrices, scantily clad “escorts” and cameos from Tom Arnold, “The Pool Boys” is a recipe for adventure. The smart comedy explores the lengths people travel to pay for college when financial aid is cut despite rising tuition. Davern’s character must exploit women to afford his Ivy League degree and become a successful adult. The irony is certainly not lost, it’s potently rich.The film opened as a special engagement on Sept. 30 followed by a second special engagement on Oct. 7, a nudge that pushes the issue of climbing tuition rates onto the national agenda even more. The film is available to watch instantly on 43 million remote controls in North America, on Cable Teleco and Satellite “On Demand” channels.Employers are demanding post-secondary education, but since many middle-class adults can’t afford college rates, unemployment numbers remain dangerously high. See the trailer and all “now playing” locations at www.ThePoolBoysMovie.com.

New Comedy Zeroes In on Soaring Tuition Rates

(NewsUSA) – Tuition rates have been on an upward climb since the late 1980s, but neither average income nor the amount of financial aid available can keep up. As a result, lower- and middle-class families are having a tougher time forking out the cash for tuition rates.The increasing disparity between income levels and the price of higher learning has led to incredible amounts of student debt. Families are encouraging students to look at two-year degrees and community colleges to cut costs. According to the Department of Education, enrollment in two-year colleges has risen over the past decade and dropped in four-year institutions.Soaring tuition rates and massive student debt are attracting much discussion in the public forum. While the film industry loves college movies, it hasn’t really broached this somewhat tender subject -; until now& From the creators of "American Pie" comes a new adult-rated comedy called "The Pool Boys."In a desperate attempt to earn a scholarship to pay for his elite Harvard education, one character (Brett Davern) joins his pool boy, drop-out cousin (Matthew Lillard) to start an escort service. An exquisite mansion happens to fall into their hands, and the pair find the perfect location to create an upscale brothel.Complete with dominatrices, scantily clad "escorts" and cameos from Tom Arnold, "The Pool Boys" is a recipe for adventure. The smart comedy explores the lengths people travel to pay for college when financial aid is cut despite rising tuition. Davern’s character must exploit women to afford his Ivy League degree and become a successful adult. The irony is certainly not lost, it’s potently rich.The film opened as a special engagement on Sept. 30 followed by a second special engagement on Oct. 7, a nudge that pushes the issue of climbing tuition rates onto the national agenda even more. The film is available to watch instantly on 43 million remote controls in North America, on Cable Teleco and Satellite "On Demand" channels.Employers are demanding post-secondary education, but since many middle-class adults can’t afford college rates, unemployment numbers remain dangerously high. See the trailer and all "now playing" locations at www.ThePoolBoysMovie.com.

Sex Sells in New Comedy The Pool Boys

For adult-rated movies, sex and comedy go together like football and cheap beer. You can have one without the other, but each feels slightly incomplete without their counterpart.

Sex comedy  is a popular subgenre that originated in the 1980s with classic films like “Caddyshack” and “Risky Business.” Both movies were career-starters that overflowed with raunchy humor. Recently, director Judd Apatow has laid some claim to the category with his blockbusters, “The 40-Year-Old Virgin” and “Knocked Up.” But it’s hard to think of sex comedy without thinking of a certain father-son duo and a severely molested apple pie.

“The Pool Boys” Comedy Highlights Difficulty of Paying for College

College tuition rates have been on an upward climb since the late 1980s, but neither average income nor the amount of financial aid available is able to keep up. As a result, lower- and middle-class families are having a tougher time forking out the cash for tuition.

The increasing disparity between income levels and the price of higher learning has led to incredible amounts of student debt. Families are encouraging students to look at two-year degrees and community colleges to cut costs. According to the Department of Education, enrollment in two-year colleges has risen over the past decade, while enrollment in four-year institutions has dropped.

Enter “Win-a-Date” Sweepstakes for a Hollywood Premiere Fantasy Date

Can you envision yourself attending a Hollywood movie premiere with a stunning actress on your arm? Probably not – but some dreams can come true with a little help from a movie sweepstakes.

The “Win-a-Date” to the Los Angeles premiere of “The Pool Boys” movie sweepstakes lasts until Oct. 2. The film, starring Matthew Lillard, Brett Davern, Rachelle LeFevre and Efren Ramirez, follows the antics of two cousins as they attempt to turn a vacant mansion into a brick-and-mortar escort service.

“Contagion” Touches Real Fears – Are We Prepared for an Outbreak?

Warner Bros.’ latest thriller, “Contagion,” annihilated its competition at the box office to land solidly in the coveted number-one position. The film’s success can be partially attributed to its credibility – astonishingly enough, “Contagion” is only a slight stretch from possible events.

Director Steven Soderbergh paints a believable portrait of what havoc a highly contagious and lethal virus could spread, with an emphasis on the science and ensuing societal deterioration. The film’s made-up MEV-1 virus mirrors the Nipah virus from Malaysia that could leap from animals to humans. “Contagion” also took extreme efforts to portray the Centers for Disease Control and Prevention with careful detail. Actress Kate Winslet actually sat down with a CDC investigator to learn the scientist’s mannerisms, physical appearance and language.