Helping Save Polar Bears Is As Easy As Texting

Polar bears are loved by people of all ages, all around the world. These magnificent, powerful animals live nowhere else except the Arctic, and they need our help.

Coca-Cola and World Wildlife Fund (WWF) are joining forces to help protect the polar bear’s Arctic habitat. Together they are raising awareness and funds for conservation efforts to create a safe haven for the polar bear. The program is called “Arctic Home.”

To call attention to the cause, for the first time ever, Coca-Cola is turning its iconic red Coke cans white. Shoppers will find these limited-edition cans on store shelves this holiday season. Bottle caps of many other Coke products will also be white.

Coca-Cola is making an initial donation of $2 million to WWF, but they need everyone’s help to protect the bears’ home. To get involved:

•    Text the package code to 357357 to make an individual $1 donation to WWF. Coca-Cola will match donations made with a package code by March 15, 2012, up to $1 million.

•    Donate and receive a virtual Arctic parcel at You can explore your parcel, take part in video chats with WWF scientists and track virtual polar bear sightings.

•    Visit to experience and learn more about the polar bear and its habitat.

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