Campaign "Rewrites" Special Days for People Living With Chronic Migraines

Five words or less(NewsUSA) – Allison Bickhardt started experiencing severe headaches when she was 18. At first, it was just a couple of times a month, but soon the headaches were happening more than half of the month, with some lasting as long as 12 hours. “I had never felt pain like that before,” Allison explained. “It was like I had a vise around my head.”
Allison reached her breaking point when she had to cancel her daughter’s fourth birthday party because of a debilitating headache. The disappointment in her daughter’s face when she told her the party she had been looking forward to for weeks was cancelled was devastating for Allison. After years and countless visits to her primary care physician and general neurologist, Allison decided to seek help from a headache specialist who diagnosed her with Chronic Migraine.
Chronic Migraine is a neurological condition that impacts an estimated 3.2 million Americans.1,2 Chronic Migraine is different from the occasional headache and people with the condition have a diagnosis of migraine and experience headaches on 15 or more days per month with headache lasting four hours a day or longer.3,4,5
“Rewrite Your Day” Campaign
In an effort to raise awareness of Chronic Migraine, Allergan, Inc., National Headache Foundation and HealthyWomen, has launched the “Rewrite Your Day” campaign to give patients like Allison the chance re-create a special moment in their lives lost to Chronic Migraine. Fifteen people with Chronic Migraine will be selected to win a day re-created by celebrity event planner Mindy Weiss — symbolizing the 15 or more headache days a month experienced by people with Chronic Migraine.
“At www.RewriteYourDay.com, people can take a Chronic Migraine quiz to determine if their symptoms signal they may have Chronic Migraine, find a headache specialist near them who is qualified to evaluate, diagnose and properly manage the condition, and share their story of a special moment missed for a chance to have their day re-created by me,” said Ms. Weiss.
About the Rewrite Your Day Contest
No purchase necessary to enter or win. A purchase does not increase your chance of winning. Visit www.RewriteYourDay.com for Official Rules on how to enter and restrictions. The deadline to enter is December 31, 2011.

1. Natoli JL, et al. Global Prevalence of Chronic Migraine: A Systematic Review. Cephalalgia. 2010;30(5):599-609.
2. Population Projections, United States, 2004-2030, by state, age and sex, on CDC WONDER On-line Database, September 2005. U.S. population estimates: 18+ years of age (n=234,504,070). Available at http://wonder.cdc.gov/population-projections.html. Last accessed May 26, 2011.

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