Tweety, It’s Cold Outside

(NewsUSA) – Wintertime. Love it or hate it, it arrives every year. Some of us dread the cold, some of us revel in it. While a lot of us head toward the equator, many of us ‘hibernate’ by hunkering down at home, protected from the elements. We stay warm in winter by layering clothing, wearing socks and hats, adding layers of blankets to bedding, blocking drafts and even baking which helps warm the house without touching the thermostat.Coping with the cold, dark days of winter can be challenging for humans and it’s also a trial for birds. Our feathered friends have evolved in some ingenious ways to cope with wintry weather.Some species migrate to warmer places, some flock together to share their warmth and if they stay put, many have developed some unique physical characteristics that protect and defend them from the cold.So how do wild birds stay warm in winter? They’ve adapted physically: many grow extra feathers or shed all their plumage (called molting) and replace it with a new ‘outfit’ for the new season. So that blue jay or cardinal you saw last spring may have a whole new look this autumn. Plus, they produce a feather-coating oil that offers additional insulation and waterproofing.Birds’ legs and feet, covered in specialized scales, also have a separate "HVAC" system that sends cold blood up and warmed blood to their toes to keep them warm. That’s how the ducks at the local pond can stand round on the ice and still be ‘chill.’ Pretty cool, huh?There’s also some particular ‘coping’ behavior like fluffing (using air between feathers to trap heat); tucking (picking up one foot and tucking it into their bodies); roosting (sitting on feet and legs for warmth); shivering (we do it too, it expends extra calories but in a pinch, generates needed warmth); sunning (warming up solar-style) and lastly, torpor – a state of greatly reduced body temperature and metabolic rate that enables animals to survive in extreme weather when food supply is reduced. Oh, and just like humans taking great pleasure in ‘comfort foods’ like stew, this time of year birds need to up their fat intake to beef up for the cold.There’s plenty of enjoyable indoor activities for us to engage in during winter, like baking, reading, games, puzzles and even redecorating, making it easier to cope with extended time indoors. Another rewarding pastime, which more than 65 million Americans participate in, is birdwatching. If you haven’t tried it, fall and winter is a perfect time to start. To jump-start the show of colorful birds and beautiful birdsong outside your window hang a Cole’s feeder, stock up on quality birdfeed, and you’ve set the stage for your easy enjoyment, while simultaneously offering your feathered friends much needed energy during cold, wintry weather. Cole’s Wild Bird Products Co. offers select all-natural seed, suet and specialty feed options to sustain and nourish the avian population in your yard throughout the winter season. You may not realize that some commercial birdfeed is treated to prevent spoilage or packed with cheap "filler" seeds like milo, wheat and red millet -that birds seldom eat. Offering top quality feed means less waste and ensures an increase in birds at your feeders. Cole’s products contain only high quality, pure seed ingredients; no filler, synthetics, dangerous chemicals, or mineral oil is ever added. Cole’s feed is as close to a natural state as possible.Your seed choices this winter should provide birds with the biggest energy boost possible. Sunflower is a great seed option for winter because it’s rich in oil, which attracts birds and provides plenty of energy. Cole’s Oil Sunflower is the highest-grade black oil sunflower seed, at over 99 percent pure! Hulled, whole peanuts are another high-energy option – and more nutritious than peanut pieces.And don’t forget high-fat foods, like suet, the solid fat rendered from beef, or vegetables that provides concentrated energy to help birds maintain their increased metabolic rate during winter when their normal food sources are scarce. Or, try an energy-packed suet-seed mix like Nutberry Suet Blend.Cole’s is renowned for their expertise in researching, sourcing and offering feed that birds eat and enjoy. The Cole Family has spent the last 35+ years enjoying birds themselves while formulating, refining and offering the very best seed & suet for birds across the U.S.A., while encouraging others to enhance their lives by feeding birds at home.This winter, with Cole’s help, you can add another enjoyable indoor activity to your daily routine and discover delight from a toasty perch right inside your home, while providing backyard birds with a much needed, highly nutritious, energy-packed quality food source. For more information visit Cole’s website!

What’s in Your Wine May Surprise You

(NewsUSA) – The holiday season is fast approaching. In anticipation of entertaining and gift-giving, now is the time of year we really start to think about wine. Sure, there will be tons of flashy packaging and labels to help find "the best", but have you ever stopped to think about what’s actually in your wine? Heads up: there could be more than you think. The Modern Wine "Factory" Even under FDA regulations, US mass wine producers like many in California can include up to 70 additives in their wines. Colorings like "mega purple" or "ultra-red", synthetic fertilizers, tartaric acid, powdered tannins, and gum Arabic don’t even have to be disclosed on the label. Once again, consider California wines: overall, many aim for consistency year after year. Mass producing wine in some parts of the world is more like a factory than a vineyard. Though there is something to be said for uniformity, a lot of the magic of winemaking is lost. It’s no surprise that all-natural and organic wines are gaining popularity year after year. What’s Old Is New Again Not all wine regions use these artificial tactics. Natural winegrowing and winemaking are not new to Bordeaux. Not only has this region been making wine naturally for centuries, they are literally required to do so. They believe in the art and science of maintaining the holistic health of the region as well as each individual estate’s ecosystem. Only nature determines the wine. Artificial enhancement or even irrigation is forbidden.In Bordeaux, it’s more than just the law. It’s a passion for winemaking methods passed down for hundreds of years. It all starts with the "terroir"- the soil and unique climate conditions where the grapes are grown. Vineyards on two sides of the same hill can produce vastly different characteristics."Every year nature provides wine makers in Bordeaux a fresh canvas," says sommelier and wine expert Joel Prato. "This relationship with nature is evident in the unique taste of each Bordeaux vintage." In a place like Bordeaux, the seasons also have a huge influence on the character of a vintage. Weather can make or break a year. For example, a 2013 Bordeaux is a rare sight as fluctuating weather conditions meant many vineyards didn’t have a crop to bottle. Nature determines production, not factory settings. Making Music (and Wine) Making natural wine is not always easy. To combat the elements, innovative winemakers like Damien Landouar of Château Gaby are turning heads by introducing techniques like Genodics – playing music to the vineyards to boost their natural immunity. When you can’t count on additives and chemicals, you have to be creative. His vines most likely have better taste in music than most people. Highly Rated, Naturally If you’re new to natural wines from places like Bordeaux or want to try a highly rated vintage from the region, here are some recommendations:Château Gaby (Canon Fronsac) – Grown on a 350-year-old vineyard, Château Gaby is truly Bordeaux’s best-kept secret. This complex and well-structured merlot blend is ranked in the top 1 percent of all wines in the region by Vivino and given 92 points by Decanter Magazine. Château Auguste Rosé (Entre-deux-Mers) – Step aside Provence. Bordeaux is making a statement with this organic rosé. Racy, precise, and light on its feet, Château Auguste celebrates strawberries and tangerines with bright minerality.Château Moya (Côtes de Castillon) – A picture of elegance, smooth and balanced. Taste how good organic can be with Château Moya. Awarded 96 points by Jancis Robinson, this wine is a heavenly pairing for delicate cheeses and fresh, seasonal dishes. Château Du Parc (Saint Émilion Grand Cru) – Château Du Parc is grown on older vines in an appellation known for its wine since the days of Ancient Rome. This broad-shouldered and spicy blend of Merlot and Cabernet Franc was given 94 points by James Suckling. Learn more at chateau-duparc.com.The holiday season is a time to celebrate with friends and family. These good times of laughter and love are all natural. Shouldn’t your wine be too?

Heartwarming Holiday Programming Arrives on UPtv

(NewsUSA) – Can’t get enough Christmas movies? If you are already hauling out the holly, you don’t have long to wait before UPtv, television’s family-friendly source of holiday entertainment, launches its biggest Christmas season yet. The uplifting, cheerful, and fun slate of programs includes 10 movie premieres over 60 days leading up to Christmas, plus a return of the GilMORE the Merrier Gilmore Girls marathon during Thanksgiving week.This season kicks off at 7 p.m. ET on October 27 with the appropriately titled A Christmas Movie Christmas, in which Christmas movie fanatic Eve and her cynical sister Lacy find themselves trapped inside their own Christmas movie and none of the usual rules apply as they try to find a way out of picture-perfect Christmas Town and back to the real world."We’re thrilled about the mix of stories in the movies viewers will see on UPtv this season," says Amy Winter, general manager and executive vice president for UPtv."UPtv’s holiday lineup celebrates what we all love and adore about Christmas – love, friendships, family and laughter (and, of course, baking!) – while still reflecting on the true meaning of the season," she emphasizes."We also invite families to celebrate Thanksgiving week on UPtv with the return of the 4th annual GilMORE the Merrier celebration, hosted by Scott Patterson." Patterson, who played Lorelei Gilmore’s love interest, Luke, on the hit show Gilmore Girls, presents GilMORE the Merrier starting with the first episode on Sunday, November 24 at 9 p.m. ET and continuing through all seven seasons for 24 hours a day before concluding at 7 p.m. ET on Sunday, December 1.Other original movies to look for this season include Christmas with a Prince: Becoming Royal, premiering Sunday, November 3 at 7 p.m. ET. This sequel to last season’s hit Christmas with a Prince, follows Dr. Tasha and Prince Alec as they plan a wedding amidst palace intrigue. In Rock N’ Roll Christmas, premiering Sunday, November 10 at 7 p.m. ET, an estranged mother and daughter reunite to write the perfect Christmas song to bring their family back together.From music to measuring spoons: Christmas Cupcakes premieres on Sunday, November 17 at 7 p.m. ET and focuses on rival sisters who must team up in a national baking contest to win the grand prize and save the family bakery.These are just a few of the original movies offered by UPtv this holiday season. UPtv’s holiday programming emphasizes heartwarming moments for making holiday memories and reminds viewers of the importance of family, friends, and the true meaning of Christmas.For more information, visit uptv.com, or find UPtv on Facebook at https://www.facebook.com/Uptv, on Twitter on @Uptv and on Instagram at UP_TV.

Pay Attention to the Warning Signs of Depression, Suicide Risk

(NewsUSA) – While it is common for everyone to feel down or sad at times, a person whose symptoms last for more than two weeks may be having a major depressive episode, according to The Substance Abuse and Mental Health Services Administration (SAMSHA).Data from Mental Health America’s 2017 State of Mental Health in America report shows the prevalence of these episodes, and their potential consequences, in New Hampshire:* 12 percent of New Hampshire youths (age 12-17) report having at least one major depressive episode in the past year, the eighth-highest figure among U.S. states.* More than 7 percent of New Hampshire youths experienced severe depressive episodes, defined as youths who "experienced very serious interference in school, home, and relationships."* More than 4 percent of New Hampshire adults reported having serious thoughts of suicide, above the national rate of 3.94.The warning signs of depression should never be ignored. Anyone with these symptoms should speak with their primary care provider or a behavior health specialist. Loved ones or friends who exhibit these symptoms should be encouraged to do the same."If we feel physically ill, we get medical treatment without giving it a second thought," says Dr. Robert Hockmuth, market chief medical officer for AmeriHealth Caritas New Hampshire, a managed care organization serving New Hampshire Medicaid enrollees. "We should think of mental illness in much the same way."According to SAMSHA, some of the warning signs of depression include:* Sadness, anxiety, or feeling "empty."* Feelings of hopelessness, pessimism, guilt, worthlessness, or helplessness.* Fatigue or decreased energy level.* Change in appetite.* At the extreme, thoughts of death or suicide, or suicide attempts.Someone may be experiencing depression and not realize they have it, as symptoms vary.According to the National Institute of Mental Health, about 37 percent of adults with a major depressive episode did not receive treatment. It’s also important to point out that without proper treatment, symptoms can get worse.The treatments for depression can vary and include medications, psychotherapy, or a combination of the two."Often the most difficult cases of depression can be effectively treated," says Dr. Hockmuth. "However, the sooner the treatment can begin, the better it will work."AmeriHealth Caritas New Hampshire is a managed care organization serving enrollees in New Hampshire’s Medicaid Care Management program. AmeriHealth Caritas New Hampshire helps the state’s Medicaid population get care, stay well, and build healthy communities by addressing the acute and broader social factors that drive health outcomes.For more information, visit www.amerihealthcaritasnh.com.

Crucial Decisions Most People Fail to Make When It Comes to Estate Planning

How best to put this?

We’re all going to go at some point, and while you may not want to think about it, never mind, talk about it, you’re not immune.

So what then?

You might think your estate will get miraculously sorted out, and that squabbling relatives are just the stuff of TV dramas. But you’re not just leaving an estate. You’re leaving what Ken Cella, an executive with the financial services firm Edward Jones, calls “a legacy.”

Your neighborhood deer are gearing up for winter – Get ready

(NewsUSA) – Like many mammals, deer physically prepare for winter by better insulating their bodies. In the fall, deer gradually trade their summer coats for a warmer winter one, which is more substantial and has thicker, longer, darker hair called "guard hairs" to protect their fur and skin from rain and snow.Their winter coat naturally absorbs more sunlight and traps more body heat than their warm-weather coat, which provides an exceptional amount of protection from the cold. Deer also have oil-producing glands in their skin that help make their hair, water resistant, which is especially valuable in the snow. For even further insulation, their bodies naturally begin to retain more fat in winter, for even more protection.Deer alter their behavior to survive the harsh winter weather. They generally become less active, sometimes dropping their metabolism by half, which allows them to save energy. Deer can hunker down during particularly harsh winter weather and survive on their fat, but eventually they have to eat something, although their preferred food sources are long gone.Although amazing, deer do survive harsh winters when the vegetation they prefer is nearly impossible to find. Deer’s usual winter diet includes food that is not particularly nutritious, but it’s above the snow and available to feed on, like twigs, leaves, bark and evergreen shrubs and trees like yews and arborvitae. Arborvitae is a popular tree and a common backyard hedging solution that grows moderately fast and looks pretty around the perimeter of any yard. During a harsh winter, deer can decimate arborvitae trees, turning them into trees that look like lollipops!Because food is so scarce during winter and high deer populations mean more competition for food, deer are likely to be more resistant to efforts to repel them. They’ll return to areas, like your yard, where they found plentiful pickings in warm weather and be more inclined to stay put until your yard is stripped clean of all possible food sources. A single adult deer eats about 7 pounds of food a day and does usually occupy the same 3- to 4-square-mile area for their entire lives. That means if you’ve had deer in your yard before, it is more than likely your yard is already on their list to forage food this winter, so your shrubs and trees – your most expensive landscaping- is at risk this winter.To save your shrubs and trees from deer damage in winter and strike a blow against deer’s voracious appetites you’ll need a reliable, proven effective solution that’s easy to use in the cold months of winter. Your best defense against deer is the continual use of a proven-effective repellent, like easy-to-use Bobbex Deer Repellent, foliar spray. The product is an environmentally friendly, nontoxic and long-lasting deer deterrent that’s safe for people, pets, wildlife and aquatic life. Ingredients include putrescent eggs, fishmeal, fish oil, garlic, and other natural ingredients – all materials that offend a deer’s sensitive sense of smell and taste. Additional ingredients such as urea and Epsom contain natural fertilizer components which are actually beneficial for all plantings.Bobbex Deer mimics predator scents, which deer have an aversion to and is classified as a fear repellent, it also tastes terrible to deer, adding another layer of protection. Because it contains effective sticking agents, the repellent won’t wash off even in harsh winter weather. And it’s been 3rd party tested against 9 other like-repellents and is rated #1 for protection against deer browse.The experts at Bobbex recommend a steady course of repellent application in every season as deer shift their feeding patterns. Since we know deer learn from experience, maintaining repellent applications throughout the year will "school" them to continually bypass your yard in favor of less objectionable fare elsewhere.Left undeterred, deer can strip bare your landscape’s most expensive and susceptible plantings in winter, leaving you with an unattractive yard and high replacement costs when warm weather arrives. Preparing now and taking preventive steps against the ravages of deer can help ensure they’ll learn to leave your yard alone throughout the winter, and with continued use, you can keep them at bay, all year long.For more information, please visit www.bobbex.com 

Knowing If It’s Alzheimer’s Or Just Typical Age-Related Changes

(NewsUSA) – Maybe your mom forgot where she parked her car. Or maybe you had to resort to describing "the thing that gets the creases out of clothes" to a salesperson because you couldn’t remember the word "iron."In either case, part of you may have been worried it could be … Alzheimer’s disease. With good reason.Every 65 seconds, someone in the U.S. joins the more than 5 million Americans now living with this fatal brain disease, which slowly destroys memory and thinking skills before ultimately making even a simple thing like swallowing impossible. And with no current cure, it’s no wonder a recent poll found that no other life-threatening condition – not cancer, not strokes – instills more fear among those 65 and older."One in three seniors dies with Alzheimer’s or another dementia," says a spokesperson for the association. "But it isn’t just a disease of old age. Approximately 200,000 Americans under age 65 have younger-onset Alzheimer’s disease."To help raise awareness and critical funds for care, support and research, the Alzheimer’s Association Walk to End Alzheimer’s will be held through November in more than 600 communities nationwide. It’s the largest event of its kind, and the financial services firm Edward Jones has committed to raising $12 million over five years as its national presenting sponsor."This is about empathy," says the firm’s Ken Cella. "And not just for the estimated 150,000 Edward Jones clients suffering from Alzheimer’s, or another dementia, and those upending their lives to care for them."Given all the understandable fear surrounding the disease, it’s important to distinguish between what may be early symptoms of Alzheimer’s or another dementia and the typical age-related changes most everyone experiences now and then:* Memory loss that disrupts daily life. One of the most common signs, especially in the early stage, is forgetting recently learned information. (A typical age-related change: Sometimes forgetting appointments or names, but remembering them later.)* Difficulty completing familiar tasks. They may have trouble driving to a familiar location or remembering the rules of a favorite game. (A typical age-related change: Occasionally needing help recording a TV show.)* Trouble understanding visual images and spatial relationships. Vision problems can be a symptom for some. That may lead to difficulty with balance or trouble reading, and they may also have problems judging distance and determining color or contrast that cause issues with driving. (A typical age-related change: Vision changes related to cataracts.)* Misplacing things and losing the ability to retrace steps. They may put things in unusual places – and even accuse others of stealing, especially as the disease progresses. (A typical age-related change: Occasionally misplacing things and retracing steps to find them.)* Withdrawal from work or social activities. They may experience changes in the ability to hold or follow a conversation, which can cause them to withdraw from hobbies, social activities or other engagements. (A typical age-related change: Sometimes feeling uninterested in family or social obligations.)* Changes in mood and personality. They can become confused, suspicious, depressed, fearful or anxious. They may also be easily upset at home, with friends, or when out of their comfort zone. (A typical age-related change: Developing very specific ways of doing things and becoming irritable when a routine is disrupted.)If you notice one or more signs, the Alzheimer’s Association advises consulting a doctor. For more info, visit alz.org/10signs. 

Falling Leaves, Football, Halloween, And A New Kitchen

(NewsUSA) – Many people believe spring or summer is the best time of year to get your dream kitchen.Not so fast.Those seasons may be the most popular time of year for a project such as this, but when you take a deeper dive into the world of home remodeling, you’ll find October and November are actually the best times to remodel your kitchen. By taking advantage of the fall season, you can get your project done before the holidays (and save a ton of money.) Slower season means better values Spring and summer may seem the ideal time to begin a remodel project, but it’s the busy season for contractors and retailers know it. High demand can mean higher prices and longer lead times to get things done. More people are recognizing this and getting their kitchen done in the fall. They can find better deals and, just as importantly, get their house ready for the holidays.Here are some insider tips:* Watch for the sale. Retailers will push great savings in October and November to clean out inventory heading into the new year.* Find an expert. The Internet is great for research, but for a big project such as a kitchen, find a retailer that offers personal one-on-one design help.* Remodel the whole kitchen, not just one part. You can get the best deals from retailers that do it all: cabinets, countertops, sinks, faucets – even flooring. And you’ll be able to design the full kitchen without driving to three different stores.* Plan installation. Ask if they offer installation. This time of year, that can be a real positive.Try to find a store such as Cabinets To Go in your area. Unlike online retailers, they have experts in every store. They also offer free, 3D-kitchen design, installation and hundreds of style options for cabinets, countertops, sinks, faucets, and flooring. Better yet, they also offer some of their best deals of the year right now. For more information, visit www.cabinetstogo.com/. Show it off for the Holidays Home blogger Cassie Bustamante also encourages taking advantage of this season for a remodel."The fall is a financially wise time to undertake a new kitchen, but it also makes sense for a lot of other reasons," she says."The holidays are about family time and the kitchen is the heart of it all."Bustamante also feels there’s a more personal reason."Maybe you’ll finally get up the nerve to host Thanksgiving dinner since you’ll have such a gorgeous new space."The kitchen is the heart of the holiday experience. It’s the place we gather with loved ones to prepare meals and share stories. Now, imagine how amazing it would feel to host the holidays in your newly-remodeled kitchen knowing you saved a lot of money? Great family time during the holidays is more than just a kitchen, but it’s the perfect place to bring it all together.

New Technology Accesses Small But Mighty Microorganisms

(NewsUSA) – More medicines may be developed faster in the near future, thanks to new technology that harnesses the tiny particles that make drug development possible.Microorganisms grown in laboratories have been the starting point for many medicines we have today. However, many more microorganisms exist in nature that can’t be grown in a lab because they are too small, too fragile, or evolve too rapidly. Also, microbes grown in culture behave differently than those extracted from the natural world, and are more limited in their ability to perform the chemical reactions that lead to drug discovery and product development.But Biosortia Pharmaceuticals has developed a novel way to access the previously hidden chemistry of microorganisms and capture small molecules directly from nature.Biosortia uses its technology to collect microbiomes in quantity and at quality, a concept known as microbiome mining. The microbiomes are becoming part of Biosortia’s growing library of patentable natural molecule activity and derivatives that can be used by various industries, including pharmaceutical, cosmetic, and agricultural, to solve problems and create products."Microbes are and have always been chemical researchers and factories of life," says Ross Youngs, founder and CEO of Biosortia.The ability of Biosortia to recover active microbiomes is creating "massive opportunities to explore the unknown," he says in a recent LinkedIn post.Biosortia’s microbiome mining approach has several advantages:– More options. Biosortia’s technology allows the company unprecedented access to previously unavailable molecules that have the potential for use in a range of industries, and can provide a genomic roadmap to accompany data on the activity of the chemistry.– More efficiency. Biosortia accesses material from the microbiome in days, compared to the years needed by other researchers. In addition, the cost of Biosortia technology is significantly lower than traditional methods of microorganism development.– More success. Small molecules accessed directly from the microbiome are more likely to be successful in clinical development than those cultured in a lab because they have reached their potential in nature.Biorsortia continues to expand and has secured four patents to date, as well as a pending contract with the Department of Homeland Security. The Company’s science team publication technology has been peer-reviewed and received an Editor’s Choice Award from the American Chemical Society.For more information, visit fundable.com/biosortia.

Protect Your Health During Cancer Treatment

(NewsUSA) – Cancer can be a difficult and overwhelming diagnosis, and if you have cancer or are undergoing cancer treatment, your top priority is to get healthy. After your cancer diagnosis, there are many new things you might need to learn and manage. The Centers for Disease Control and Prevention and the National Blood Clot Alliance want you to protect your health by understanding your risk for dangerous blood clots, because cancer and some cancer treatments can increase your risk for blood clots. About 900,000 people each year are affected by blood clots, and about one in five of these blood clots are associated with cancer.The risk for a blood clot is greatest in the first few months after cancer is diagnosed. Some cancers pose a greater risk for blood clots, including cancers involving the pancreas, stomach, brain, lung, uterus, ovaries and kidneys, as well as blood cancers such as lymphoma and myeloma. The higher your cancer stage, the greater your risk for a blood clot. The type of cancer treatment you receive may increase your risk for blood clots too. Treatments involving hospitalization, surgery, chemotherapy, hormonal therapy, catheters placed in your veins, and some other therapies can increase your blood clot risk. Know the Signs and Symptoms of a Blood Clot Blood clots occur most often in the legs or arms, and symptoms include* Swelling.* Pain or tenderness not caused by an injury.* Skin that may be warm to the touch, red, or discolored.Blood clots in your legs or arms can travel to your lungs, which can be deadly. Symptoms of blood clots in your lungs include:* Difficulty breathing.* Chest pain that worsens with a deep breath.* Coughing up blood.* Faster than normal or irregular heartbeat.Contact your cancer doctor immediately if you experience any blood clot symptoms. A Plan to Protect Your Health As you take steps to preserve your health, make blood clot awareness part of your care.* Know your risks for blood clots, and discuss these risks with your cancer doctor.* Stay alert for any signs or symptoms of blood clots after surgery or treatment in an outpatient clinic. Contact your cancer doctor right away if you experience any of these signs or symptoms.* Work with your cancer doctor and make a plan to protect yourself against blood clots that is specific to your personal medical history and treatment.For more information, visit www.stoptheclot.org/spreadtheword