Make a Smooth-ie Sell For the History Books

<b>Make a Smooth-ie Sell For the History Books</b>“></td>
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<p>(<a href=NewsUSA) – In 1949, Americans watched in amazement as William G. “Papa” Barnard, the founder of Vita-Mix, liquefied eggshells, whole vegetables and whole fruit (seeds included) in his powerful stainless-steel whole-food blender. A super-salesman and pioneer in whole-food nutrition, Barnard proclaimed the healing power of Vita-Mix whole-food meals in a compelling pitch that made the phones ring — and made history.

In the early days of television, it was not unusual for companies to create shows, including children’s programming, strictly for product placement. But the infomercial — a feature-length product demonstration — was new. In fact, according to the Direct Marketing Association, Papa Barnard starred in the first infomercial to air in the United States.

Infomercials have come a long way — as has Papa Barnard’s product, the Vita-Mix machine. Today’s Vita-Mix 5200 performs the work of 10 kitchen appliances. The blenders make ice cream, grind grains into flour, knead dough, liquefy whole fruits into juice and make piping hot soups, no stove required — the blades generate heat as they spin at 240 miles per hour.

The blender’s many functions certainly lend it to demonstration. Every year, in the U.S. alone, Vita-Mix demonstrates its machines in over 2,000 county fairs and shows.

To keep Papa Barnard’s spirit alive, Vita-Mix launched its “Pitch Me!” video contest. Fans can create and submit videos showcasing their Vita-Mix skills. The winner may become the next great Vita-Mix TV demonstrator, receiving a Grand Prize of $10,000 and may each get the chance to star in upcoming Vita-Mix television commercials and web-based videos.

“We think ‘Pitch Me!’ is the perfect way for us to find creative people to reinterpret the Vita-Mix demonstration in their own way.” says Dan Kleps, senior manager at Vita-Mix.

Contestants will be voted on by the public and chosen by Vita-Mix for their creativity, popularity and the overall quality of their video. Highly rated submissions may air on television to publicize the contest. Vita-Mix will give away $20,000 in prizes, including the $10,000 grand prize.

For more information or to submit a video, please visit www.vitamixtv.com.

Haga una venta histórica de Mezcladores de alimentos

<b>Haga una venta histórica de Mezcladores de alimentos</b>“></td>
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<p>(<a href=NewsUSA) – En 1949, los estadounidenses observaron con asombro que William G. “Papá” Barnard, el fundador de Vita-Mix, licuaba cáscaras de huevo, verduras y frutas enteras (incluidas semillas), en su poderoso mezclador de alimentos de acero inoxidable. Un súper vendedor y pionero en la nutrición alimentaria completa, Barnard proclamó el poder curativo de Vita-Mix con todo un menú de comida completo en un tono convincente que hizo que los teléfonos sonaran – e hizo historia.

En los primeros días de la televisión, no era raro que las compañías crearan programas, incluyendo la programación infantil, exclusivamente para la colocación de productos. Pero el infomercial – un anuncio extenso para la demostración de productos-era algo nuevo. De hecho, según la Asociación de Mercadeo Directo, papá Barnard protagonizó el primer anuncio comercial al aire en los Estados Unidos.

Los infomerciales han recorrido un largo camino – así como el producto de Papa Barnard, la máquina Vita-Mix. Hoy Vita-Mix 5200 realiza el trabajo de 10 aparatos de la cocina. Los mezcladores hacen helados, muelen los granos en harina, amasan la masa, licuan frutas enteras en jugo y hacen sopas calientes, sin necesidad de una estufa – las hojas generan calor a medida que giran a 240 millas por hora.

Las funciones del mezclador de alimentos ciertamente prestan a la demostración. Cada año, sólo en los EE.UU., Vita-Mix demuestra sus máquinas en más de 2.000 ferias del condado y en espectáculos.

Para mantener el espíritu de Papa Barnard vivo, Vita-Mix lanzó su Concurso de vídeo “Pitch Me”. Los aficionados pueden crear y enviar vídeos mostrando las habilidades con su Vita-Mix. El ganador puede ser el próximo gran presentador de televisión de Vita-Mix, recibiendo un gran premio de $10.000 y cada uno puede tener la oportunidad de protagonizar en los próximos anuncios de televisión de Vita-Mix y videos basados en la Web.

“Creemos que “Pitch Me” es la manera perfecta para nosotros de poder encontrar personas creativas para reinterpretar y demostrar la Vita-Mix en su propia forma”, Dice Dan Kleps, gerente de Vita-Mix.

Los concursantes serán elegidos por el público y escogidos por Vita-Mix por su creatividad, popularidad y calidad global de su vídeo. Presentaciones con puntuación elevadas pueden aparecer al aire en la televisión para dar a conocer el concurso. Vita-Mix dará $20.000 en premios, incluyendo el gran premio de $10.000.

Para obtener más información o para enviar un video, por favor visite www.vitamixtv.com.

Green Smoothies Help Kids Eat Fruits, Veggies

<b>Green Smoothies Help Kids Eat Fruits, Veggies</b>“></td>
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<p>(<a href=NewsUSA) – Americans simply aren’t eating their fruits and vegetables, and that spells poor health for the next generation.

The government recommends that adults eat a minimum of four fruit and five vegetable servings every day. And yet, according to a study from the Centers for Disease Control and Prevention (CDC), only 32.6 percent of adults eat enough fruits and only 27.2 percent consume enough vegetables. And because parents aren’t eating fruits and vegetables, neither are their children.

The really bad news? Fruits and vegetables have proven health benefits. The less you eat, the more likely you are to develop obesity, diabetes and cancer. If American children eat donuts and french fries instead of apples and spinach, they will likely develop health problems. Even now, more children are becoming obese, which sets them up for asthma, sleep apnea and type-2 diabetes.

Americans need to eat more fruits and vegetables, but few want to sit down to a plate of raw greens. The solution? Make meals that are delicious and easy — and that just happen to contain fruits and vegetables.

Take green smoothies, which blend fruit and green vegetables like lettuce, kale, parsley, collards, spinach or chard. The smoothies, while bright green in color, taste light and sweet — the fruit completely masks the vegetables’ taste. For best results, make smoothies about 60 percent fruit and 40 percent greens. If a smoothie tastes too bitter, simply add more fruit.

Green smoothies are best when completely smooth, so choose the top blender available to pulverize completely. The Vita-Mix 5200, for example, uses a two-plus peak horsepower motor and stainless steel blades to break down whole foods, including skins, peels and seeds, giving smoothies extra fiber and antioxidants. Vita-Mix provides the following recipe for a delicious, healthy green smoothie:

Green Smoothie

Serves 3-4

1 cup green grapes

1/2 cup pineapple

2 cups fresh spinach

1/2 cup cold water

1 cup ice

Place all ingredients in Vita-Mix container in order listed. Secure two-part lid. Select variable, speed No. 1. Turn on machine and quickly increase speed to No. 10; then to high. Run for one minute or until smooth. In another type of blender, add all ingredients in the order listed, then blend on the highest setting. Serve immediately.

For more information, visit www.vitamix.com.