Fall in Love with Platinum

<b>Fall in Love with Platinum</b>“></td>
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<p>(<a href=NewsUSA) – Every year, Valentine’s Day is looked at as one of the biggest gift-giving holidays of the year. Additionally, many use the holiday to drop down on one knee and pop the big question. Last year, 250,000 couples became engaged on Valentine’s Day -; a testament to how important the day is to thousands of love-struck Americans.

If you’re looking for a unique, stylish and heirloom-quality accessory to give your special someone this year, you aren’t alone. According to jewelry and style expert Michael O’Connor, Platinum jewelry is one of this year’s best bets for a Valentine’s Day gift.

“Giving a gift of love on Valentine’s Day is about emotion and being sure you will be remembered,” O’Connor said. “Platinum jewelry is the perfect choice because its purity and rarity underscore the emotional reasons why you’re giving the gift, while its durability means that it won’t wear down like other metals and will last a lifetime.”

The following jewelry ideas, compiled by O’Connor, will help you pick out the hottest jewelry this Valentine’s Day:

* Engagement ring. If you’re looking to propose to your significant other this Valentine’s Day, look beyond the four Cs and seriously consider the setting. With an engagement diamond purchase, a premium is paid for a quality diamond, and you won’t want to diminish that investment with a metal that won’t complement the beauty and longevity of the stone. Platinum will hold your diamond more securely, and since it’s naturally a white metal, it will maximize the diamond’s sparkle. Designs that range from modern styles by Martin Flyer to vintage-inspired looks from Tacori can accommodate all types of diamond cuts.

* Gifts for him. One of the most popular Valentine’s Day gifts for men -; stylish watches from companies like Franck Muller, Vacheron Constantin and Jacob & Co. -; pair masculinity with durability in Platinum looks that are perfect for dressing up or down. If you’re looking for a different approach, Platinum cuff links also make a good choice for that businessman with a sense of panache.

* Platinum pendants. From the runway to Hollywood’s A-list, it’s all about layering this season. Look to layering Platinum pendants in oval, heart and square shapes for a distinct flair this year.

For more information on jewelry trends for Valentine’s Day, visit www.preciousplatinum.com.

Fragrance Stirs Emotions For Valentine’s Day

<b>Fragrance Stirs Emotions For Valentine’s Day</b>“></td>
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<p>(<a href=NewsUSA) – Valentine’s Day, the most romantic day of the year, remains the day to express heartfelt gratitude for companionship, friendship and love. It also can be an occasion that will create fond memories for years to come.

And believe it or not, the fragrance that you wear on this romantic day can become a significant element of the experience. The reason? The brain’s smell center, the olfactory lobe, is closely linked to the area that controls our emotions and memories, the limbic system.

Olfaction, unlike the other senses, goes directly to the emotional rather than the reasoning part of the brain, which means you “feel” a fragrance, rather than “think” it through. Because of this phenomenon, for centuries women have relied on the ability of fragrance to elicit a desired response.

“Fragrance and romance have always gone hand-in-hand. So connected are the two that we’ve heard many women say that they continue to wear the scent from their wedding day,” says Darcy Miller, editor-in-chief of the magazine Martha Stewart Weddings.

Therefore, think carefully when selecting a fragrance to wear this Valentine’s Day, because it may be one of your most memorable.

“In its pure form, fragrance is an emotional experience,” says Karyn Khoury, senior vice president of Corporate Fragrance Development Worldwide, Estée Lauder Companies. “Not only does it express intense feelings, but fragrance can evoke them as well. And when a fragrance becomes associated with an event or inspires a positive reaction in another person, our bond to it becomes especially strong.”

Estée Lauder, for example, chose to capture the feelings of love in both its classic Beautiful and new Beautiful Love fragrances. By using a different combination and concentration of ingredients, each fragrance represents a different facet of love.

Beautiful celebrates the bride’s radiant moment of love with a heady bouquet of white flowers and rose, confident green notes and rich woods. Beautiful Love was designed to celebrate the depth of a couple’s shared love. To achieve this goal, the company created a scent that was inspired by the voluptuous white florals in the original Beautiful but in a more understated way.

The fragrance is also infused with a rich, velvety, deeper tonality, juxtaposed with a modern clarity. Beautiful Love uses less-intense green notes and leaves a creamier and more sensuous lasting impression.

Because of fragrance’s ability to incite love and passion, it’s no wonder that fragrance and Valentine’s Day go hand-in-hand.