Can Some Horse Products Soothe Human Aches?

Sometimes, the most effective products are made for horses. Wait, what?

Well, it’s true. Developers and users of horse care products—from grooming supplies to balms and ointments—have been so thrilled with the results on horses that they wasted no time trying them on people. Fast-forward 40 years, and celebrities like Jennifer Aniston, Demi Moore and Kim Kardashian use horse shampoo regularly to nourish their expensive locks.

It’s not just hair products either. According to some experts in the pet care industry, borrowing products meant for animals is a fast-growing trend. Recently, the storeowner of Sandhills Feed Supply in Southern Pines, N.C., Janet Fowler, has noticed an equine pain reliever that helps with human aches.