Sexy Women and Movies Make Profitable Combination

Five words or less(NewsUSA) – It used to be a tongue-in-cheek dance of reading the innuendo between the lines, but now sex and movies are unabashedly holding hands and swinging arm-in-arm — or hand-in-wallet.
The marketing mantra “Sex sells” has become a promotional staple — it’s evident in most TV commercials and successful films. “Charlie’s Angels” and “Lara Croft: Tomb Raider” are two of many successful franchises founded on the power of sexy women kicking butt. The fact is, beautiful women snag the male viewer’s attention like a moth to a flame.
After all, half the allure of action-packed blockbusters like the James Bond movies, “Mission Impossible” and “Transformers” is waiting to see which sexy female co-star steals the scene.
“‘Sin City’ grossed almost $75 million in ticket sales; it didn’t hurt that the film featured a literal army of gorgeous prostitutes. Since the 1970s, sex in film has shifted from accepted to in-demand,” says Peter Hoffman, CEO of Seven Arts Pictures. “More recently, the demand for sex and sexy women is seen in college movies like ‘American Pie.'”
Seven Arts recently released its newest film, “The Pool Boys,” into the sex comedy ranks. The theme focuses on a Harvard student desperate to earn next year’s tuition, and he teams with a pool boy, a gardener and a smokin’ hot escort. The result: Hilarious, sexy debauchery and the party of a lifetime in a Beverly Hills mansion. “The Pool Boys” stars Matthew Lillard (“Scream,” “The Descendants”), Brett Davern (MTV’s “Awkward.”), Efren Ramirez (“Napoleon Dynamite,” “Eastbound & Down”), Rachel Lefevre (“Twilight, New Moon,” CBS’s “A Gifted Man”), and Hollywood’s favorite comedian, Tom Arnold.
“With these movies, consumers aren’t only buying the laughs, they’re buying the scantily clad women and busty cleavage,” says Hoffman.
Learn more about “The Pool Boys” movie and see the R-rated trailer at www.ThePoolBoysMovie.com, then see the movie today “On Demand” from your local cable provider — also premiering on computers, mobile phones, tablet computers and DVD.

Take a Break From Home Improvement, Chores

Five words or less(NewsUSA) – For the young homeowner, each year presents a new set of home improvement projects. The year 2012 is no different.
As each task — from kitchen remodeling to hardwood floor installation — is completed, you can feel the momentum building. Inching your way ever closer to the ultimate dream-home goal, you keep pressing. But as any doctor will tell you, too much of one thing is rarely good. That’s why 2012 is the year to supplement your home improvement pace with some fun filled activities designed to reduce stress and reinvigorate that designer spirit.
Here are five ideas that can help you feel renewed while you continue your home improvement dream:
1. Get out of the house. Whether you are simply going for a walk or taking a weekend camping trip with the family, some time away from your canvas can rejuvenate those creative juices. Trips to art galleries can be especially helpful as new themes spark creative ideas that make your home improvement job more enjoyable.
2. Watch a funny movie. Sometimes all you need is a good laugh to rebuild your spirits and relax your tired brain. The latest comedy from Seven Arts,
“The Pool Boys,” stars Matthew Lillard (“Scream,” “The Descendants”), Brett Davern (MTV’s “Awkward.”), Efren Ramirez (“Napoleon Dynamite,” “Eastbound & Down”), Rachel Lefevre (“Twilight, New Moon,” CBS’s “A Gifted Man”), and Hollywood’s favorite comedian, Tom Arnold. Learn more about “The Pool Boys” movie and see the R-rated trailer at www.ThePoolBoysMovie.com. The movie is currently playing “On Demand” from your local cable provider and premieres on computers, mobile phones, tablet computers and DVD.
3. Start a weekly game night. If you have a family, board games are a great way to strengthen that bond. If you are a single bachelor, grab some cards and poker chips. A Texas hold ’em poker night will be a great way to ease some stresses and can also bring some buddies who can help with larger projects in your house.
4. Keep up with your favorite hobby. Even if you think that your home improvement project is your hobby, you need to find something else to take your mind off of it for a while.
5. Have a party. Break up your home improvement projects into weekly tasks. As each task is completed, throw yourself a small bash to celebrate. When the festivities subside, regroup and refocus.

Calling All College Guys: Win a Date to a Hollywood Movie Premiere!

In just 10 days, Seven Arts Pictures will announce the winners of their “Win-A-Date” sweepstakes for the October 12th Hollywood premiere of  “The Pool Boys”. Will a student from your school be among the winners?

The sweepstakes awards two grand prize winners an unforgettable Hollywood vacation. Each winner will be flown roundtrip to Los Angeles, stay two nights at a hot Hollywood hotel, take actress Sheena Lee or Patricia De Leon of “The Pool Boys” on an amazing dinner date at an A-list restaurant and walk the red carpet with his celebrity date on his arm.