How to Avoid Neck and Back Pain from Backpacks

happy childrens group in schoold have fun and learning leassos

If you’re like most parents, you remember sending your kindergartener off to school with a backpack bigger than they were. While your child may be able to shoulder it, students are now weighed down more than ever by these cumbersome packs.

Which is why, say experts, more kids than ever before are complaining about back and neck pain. With school starting up again, a likely reason for the complaints is the heavy load they’re carrying (and we’re not talking about classes), with everything from textbooks to laptops to musical instruments crammed inside.

Are Consumers Over the Daily Deal-Groupon Craze?

Groupon made a pretty big slip-up in their fourth quarter earnings report, forcing them to issue a restatement admitting they lost $22.2 million more than originally estimated. What caused such a significant loss – totaling $64.9 million — that they didn’t account for? Customer distress, which basically means: refunds.

It seems Groupon, the confident leader in the daily deal market, didn’t expect to have so many unhappy customers. As the rapidly-growing company started dealing with higher-value services, they began allowing refunds. Consequently, refunds surged. But Groupon accountants didn’t consider this possibility. Consumers who were initially dazzled by the expanse of group buying options and daily deals now face an over-saturated industry full of deals they either can’t use or don’t care about.

New Buying Trends Emerge for Shoppers

When the economy nosedived, and companies had reason to be scared, a few businesses got resourceful.

Low incomes and record job losses pushed consumers toward trends like buying in bulk and using group discount websites. And where there was demand, supply soon followed.

In came the success of wholesalers like Costco, Sam’s Club and BJ’s. But warehouse clubs weren’t the only stores seeing growth in bulk sales. Farmers markets, co-ops and natural food stores observed more supersized shopping. Whole Foods said bulk food purchases were growing by approximately 25 percent every year.

That wasn’t the only buying trend to emerge, however.

Online Group Buying Sites Soar in Popularity

A $50 haircut will set you back a mere $25 when purchased with the click of a mouse on a group buying website. Recommend the deal to two friends and get two $10 credits, used towards a deal at a local restaurant that gives $40 worth of food and drink for just $20 — a free meal.

Welcome to the world of group buying, Internet style, where the power of the Web can be utilized to offer surprisingly large discounts to a sizable number of people for things they actually want to buy. The industry has exploded in the past few years and continues to climb. It’s expected to grow 138 percent to $2.7 billion this year in the U.S. alone, according to Local Offer Network.