A new Applied Research study sponsored by Siemens called “The Cost of Hearing Loss” has found that 72 percent of boomers believe that their hearing is average or better. However, children of Boomers say that 70 percent of their family members have suggested their father have his hearing tested and 64 percent have suggested the same for their mother. Yet, only 32 percent of Boomers say a family member has suggested they have their hearing tested.

Conducted in May 2009, the survey studied 500 respondents, consisting of 250 Boomers and 250 children of Boomers. The majority of boomers believe their hearing is better than average, while their spouse and children wish they would have their hearing tested.

Even when hearing assistance is needed, many stigmas still discourage those with hearing loss from considering hearing devices:

* 75 percent of Boomers currently do not use nor are they considering hearing aids.

* 34 percent say they look awkward.

* 29 percent say they make you look old.

* 25 percent say they are uncomfortable.

* 23 percent say they are too hard to buy.

* 20 percent say it is because they don’t work.

* 15 percent say they make you look weak.

There is a significant disconnect between Boomers and their children about the consequences of hearing loss. Hearing loss affects a great number of people around the world. And it affects them in a variety of ways. Over time, hearing loss can lead to anxiety, depression, isolation and loneliness. By leaving hearing loss untreated, a physical condition may also become a psychological one. It is important to seek a solution promptly.

There are several different styles of hearing instruments, not to mention multiple design and color options that make the devices inconspicuous. Each hearing instrument is designed and fitted to each person’s hearing needs. Types include custom, behind-the-ear (BTE), behind-the-ear open-fitting and receiver-in-canal (RIC).

For more information, visit www.usa.siemens.com/hearing.