Content Agency Helps Clients With Small Advertising Budgets

Five words or less(NewsUSA) – NewsusaInfographic – One of the biggest differences between millennial men and women when it comes to saving? Vacations.

Women cited it as their top short-term savings goal in TD Ameritrade’s illuminating “Millennials and Money Survey,” while men were most concerned with having an emergency fund.

But don’t think those females surveyed aren’t also worried about coming up short in a crisis. In fact, by a 12-percent margin -; 62 percent vs. 50 percent -; more females were focused on socking money away to deal with what’s described as “the potential for a financial disruption.”

Content Agency Provides the Best Bang for Your Advertising Buck

Five words or less(NewsUSA) – These days, there are a several ways to get your company’s message out — if you have the dollars to pay for it. The problem is that small, niche companies need the same exposure (if not more) than the Fortune 500 companies, but are hamstrung by limited resources.
Fortunately, advertising doesn’t have to be exclusively PR-centric, but can be a blend of traditional and effective strategies, according to PR News.
In this way, Washington D.C.-based NewsUSA does exceptionally well by specializing in writing matte releases — feature articles that help to fill space in newspapers and online media — for its clients.
NewsUSA guarantees product placement (around 1,000-1,400 placements per story) for its clients in various media outlets around the world, including television sites and hundreds of digital and print newspapers.
“NewsUSA’s strength is that it has all these contracts and relationships with newspapers and online media sources that have been built over years and can be trusted for writing and editorial,” said Rick”>www.newsusaadvantage.com/key-team-members”>Rick Smith, CEO of NewsUSA. “In terms of mass marketing to the consumer, for some of the budgets that these companies have, there just aren’t a lot of options. That’s where NewsUSA comes in.”
For NewsUSA client Security Equipment Corporation (Sabre), it granted access to media outlets that the company wouldn’t have had otherwise.
“As a first-time user of NewsUSA, I was pleasantly surprised, not only with the number of placements we got, but the quality of our placements,” said Marisa McKay, marketing manager for Sabre. “Our content was placed in high-profile publications that we wouldn’t have been able to afford if we had to buy traditional advertising space.”
As a result, the family-owned and -operated manufacturer of the top brand of pepper spray had three stories distributed to more than 3,600 news outlets, both online and in print, for a total reach of more than 90 million readers nationwide. The ad value equivalency of the campaign was more than $1.1 million.
Another client, Star Clippers, also saw a huge return on investment when it engaged NewsUSA to write five stories about its ultimate cruising vacation alternative — a tall ship mega-yacht experience aboard authentic re-creations of the classic sailing clipper ships that ruled the waves during the 1800s.
In return, Star Clippers garnered more than 6,000 placements that reached more than 319 million readers nationwide, for a total ad equivalency of $3.8 million.
For more information, visit www.newsusaadvantage.com.

Turn to Telemedicine for Hassle-Free Health Care

Five words or less(NewsUSA) – Sponsored News – Telemedicine — the ability to access a physician or other health care provider remotely — is becoming an integral part of health care, and an attractive option for many patients looking not only for medical expertise, but for convenience and cost savings as well.
Health insurers are increasingly offering telemedicine as an added benefit in medical plans as a way for members to connect remotely with medical providers, including doctors, psychologists and lactation consultants. These providers can be accessed easily via voice or video, on a mobile device, tablet, or laptop.
Telemedicine sessions with a medical expert are ideal for addressing non-emergency situations such as colds, allergies, headaches, nausea, sore throats, and skin conditions. Telemedicine allows patients to potentially avoid an unnecessary trip to the emergency room or urgent care center, and to speak with a doctor as soon as symptoms arise.
However, telemedicine should not be used for emergency situations; patients in these situations should call 911 or get to an emergency department immediately.
“While telemedicine is not meant to replace your doctor, it provides another avenue for people to receive care when and where they need it, whether they are in a rural community or a big city, and whether they are at home or on the go,” says Beth Bierbower, president of Employer Group Segment for Humana, a leading health and well-being company.
For most telemedicine services, patients can use the phone or download a mobile app and create an account. Once a consultation is requested, the average wait time between requesting a session and speaking to a doctor is often less than 5 minutes.
Telemedicine services are offered through many health insurance plans. For example, Humana offers these services through the Doctor On Demand platform as a benefit on most of its group health plans nationwide. Check with your insurance carrier to see if telemedicine is a covered benefit on your health plan.
Telemedicine sessions often cost less for patients than in-person doctor visits, and offer a similar level of care to in-person medical services. Telemedicine clinicians are uniquely trained to treat patients virtually and are fully licensed to practice in a particular patient’s state.
Many telemedicine platforms ask patients to complete a questionnaire before the session begins that gives the clinician relevant information, including health history and prescriptions, to streamline the patient experience. And, to ease any privacy-related fears, all sessions with a clinician are conducted using private, secure and confidential technology.
Visit humana.com/employertelemedicine to learn more about the benefits of telemedicine and how to use it as part of an overall health-care strategy.

Did You Know Your Eye Makeup Could Be Making You Sick?

Five words or less(NewsUSA) – La creatividad se dispara cuando los niños se disfrazan y se les da la oportunidad de expandir sus propias identidades personales.
Los disfraces pueden despertar la imaginación bien sea cuando es el momento de pensar en Halloween, o solo durante un día al disfrazarse para una fiesta del té con amigos imaginarios.
Los niños que aspiran gobernar el reinado pueden ir en búsqueda de Elena de Avalor, una adolescente valiente y aventurera que aprende a liderar su reinado como una princesa heredera.
Abajo podrás encontrar algunas divertidas maneras de equiparte para tu próxima aventura familiar de la misma forma en que Elena lo haría.
* Disfrázate para la aventura: Las princesas tienen que estar listas para gobernar, y qué mejor manera de hacerlo que usando el vestido rojo de Elena. Ningún vestido está completo si no se tienen los zapatos y accesorios tales como zarcillos, un brazalete y un cintillo de flores.
* El baile: las chicas se pueden disfrazar de la princesa heredera de Avalor con el vestido del baile real el cual pondrá el ritmo a la canción principal, “My Time”, que sonará en el show. Agrega más accesorios, como lo son zarcillos, una tiara, y zapatos.
* Canta. ¿Quieres inspirar a tu hija con música? La guitarra de Elena está personalizada con su firma y tiene tres modos de juego: puede tocarla usando cuerdas verdaderas, tocar tres canciones, o cantar con Elena.
* Gobierna el mundo. ¡La aventura de Elena no estaría completa sin su cetro! Así como Elena cree que la magia viene desde lo interno, las chicas podrían querer activar las luces y poderes mágicos en pleno show con la onda del cetro mágico de luz. La varita mágica también hace sonar la canción principal “My Time”, presentada en el show.
Para más información, por favor visite el sitio web www.jakks.com.

What the H? Rhum Finally Arrives to the Cocktail Party

Five words or less(NewsUSA) – Sponsored News – Just as Miami has mojitos and Mexico has margaritas, so too is a French Caribbean Island. Martinique, also known as the “island of flowers,” is not only home to warm, tropical breezes and blue waters, but also to Ti’ Punch — the cocktail that is the heart of this island’s culture.
With a selection of just three simple ingredients: Rhum Agricole, sugarcane syrup or natural raw sugar, and a piece of lime, one can experience the spirit of Martinique and enjoy the island’s culture in a glass. Islanders already know Ti’ Punch (short for ‘petit ponch,’ or ‘small punch’) is to be savored throughout the day in the French West Indies, much like espresso is woven into daily lives in Italy. The cocktail’s foundation is Rhum Agricole, a French-style rum made from freshly squeezed sugarcane juice rather than molasses. The spelling of rum with an “H” distinguishes it from its counterparts and signifying that it is Rhum Agricole.
In the spirit of promoting this classic cocktail, Rhum Clement, a world-class producer of Rhum Agricole, hosted the first Clement Ti’ Punch Cup beginning with several regional contests in 2015, and finally concluding early last month at Habitation Clement. The Ti’ Punch Cup world final brought together 17 finalists from 10 countries, whittled down from more than 400 accomplished bartenders who hailed from Hong Kong to the United States, as well as other local and European countries. All entrants submitted recipes that stuck to the skeleton of the cocktail recipe, with an added twist.
More than 1,400 people attended the event held at Habitation Clement, a historical landmark in Martinique, and watched as the finalists first presented their winning cocktail recipe qualifying them to travel to Martinique. From there, 10 contestants competed in the semifinal “marketplace” round, challenged by creating a Ti’ Punch using a secret ingredient sourced from a banquet table of more than 60 local fruits, herbs, spices and local elixirs. The final round, the Ti’ Punch Speed Challenge, ultimately awarded Dirk Hany, the head barman of The Widder Bar in Zurich, Switzerland, the coveted first Clement Ti’ Punch Cup trophy.
“Rhum Clement has demonstrated that Rhum Agricole has an equal footing in the world of cocktails? and that Ti’ Punch is in the spotlight as one of the world’s great classic cocktails,” says Gregoire Gueden, CEO of Rhum Clement.
Due to the success of the first Ti’ Punch Cup, Rhum Clement has set the dates for its second contest. Registration will begin in the spring of 2017 and the next world final in Martinique will be held in March of 2018.
Follow Rhum Clement at facebook.com/rhumclement, on Twitter at @rhumclement and on Instagram at @rhumclementofficial for more information on this popular event.

Experience Florida, Off the Beaten Path

Five words or less(NewsUSA) – Sponsored News – For many people, the words “Florida vacation” conjure up images of theme parks and beaches. But head inland and away from the major cities, and you’ll quickly realize that there’s so much more to the Sunshine State. Cattle ranches, historic architecture, some of the nation’s oldest wineries and more dot the landscape as you explore the state’s interior. Streamsong Resort, located about 45 minutes southeast of Tampa, is one getaway catering to an increasing number of tourists who want to experience this other side of Florida, off the beaten path.
Once covered in prehistoric seas, Streamsong‘s land had a long life as the site of a phosphate mine before reclamation efforts transformed the secluded parcel into a golf resort with two of the nation’s top courses. Decades of mining contributed to the land’s unique characteristics, producing millions of cubic yards of sand that, over time, morphed into dramatic dunes. Here you see osprey, not seagulls, nesting in high perches; the largest body of water on the property is better suited for bass fishing instead of body surfing; and there’s one palm tree on the entire 16,000 acres.
“So many guests tell us that, if they didn’t know better, they would never guess they were in Florida,” says Streamsong’s general manager, Rich Mogensen. “Streamsong is truly like nothing else in the state.”
At its core, Streamsong is a golf resort — home to the nationally acclaimed Streamsong Red and Streamsong Blue, but increasingly guests visit for other reasons. They want to test their skill on the sporting clays and archery range, set deep in the heart of the secluded property. They want to take guided fishing excursions on the resort’s lakes, where largemouth bass average six pounds and often top eight. And they want to experience each of the six unique pools in the resort’s grotto-style AcquaPietra spa.
“Guests choose Streamsong because they don’t want the standard vacation,” Mogensen says. “We deliver by giving them a memorable experience — one you can’t find anywhere else.”
For more information about Streamsong, visit www.streamsongresort.com or call 1-855-998-6549.

Roger Clemens: A Face for Food Science

Five words or less(NewsUSA) – Sponsored News – Roger Clemens is a scientist. He has a doctorate of public health in nutrition and biological chemistry and is an adjunct professor of pharmacology and pharmaceutical sciences at the USC School of Pharmacy’s International Center for Regulatory Science.
Throughout his career, Roger focused on foods and food technologies that could promote the health and development of infants and children. He has children and grandchildren of his own, with whom he shares stories and goes hiking. Roger has published more than 50 manuscripts in nutrition and food science, participated in more than 300 invited lectures around the world and served as an expert panel member for the food industry, scientific organizations, trade associations and regulatory agencies in the United States and Canada. He’s also an accomplished cyclist. He was a member of the 2010 USDA Dietary Guidelines Advisory Committee and president of the Institute of Food Technologists and attends hockey games with his kids.
Roger has a family. Like other scientists, Roger has a vested interest in the safety of our food supply. He has dedicated his life to determining what foods are safe for us to eat and has taken it upon himself to teach us why.
Carrageenan is a food ingredient naturally derived from red seaweed. It has been used for centuries in food and has been consistently proven safe for consumption by scientists like Roger.
Roger knows that carrageenan is safe in our foods and drinks. He knows that carrageenan is safe for his children and his children’s children to consume. If he didn’t, Roger would be doing everything he could to stop carrageenan from being used. Roger has researched the science, reviewed the technical studies at enormous length and, based on high-quality evidence, is convinced that carrageenan is of no concern to the safety of our food supply.
There is absolutely no reason why a father would promote eating an unsafe food ingredient. Roger has the expertise and ability to help make changes to the ingredients in our foods and he is a proponent of carrageenan.
When we begin to question food research, we should think about scientists like Roger, who prove that you can be both a scientist and a family man. Because for him, and others like him, agendas don’t drive scientific opinion; integrity does.
To learn more about Roger, carrageenan and the science behind our food, please visit www.FoodScienceMatters.com.

Share Your Love This Valentine’s Day

Five words or less(NewsUSA) – Sponsored News – Looking for a new way to celebrate Valentine’s Day this year? Why not consider something just as healthy but with a more far-reaching impact than chocolate and flowers? Make a gift to someone you don’t know or volunteer your time through an organization like UniversalGiving (www.universalgiving.org).
According to United Health Group, when you give of yourself you get an increased sense of purpose and decreased stress levels. In layman’s terms: Giving feels good. For those interested in making a job change, a LinkedIn study reveals that almost half of prospective employers view volunteering just as important as paid work experience.
UniversalGiving’s website offers opportunities to give back globally. For as little as $10, you can buy mosquito nets to protect children from contracting malaria, or buy food and books for families in need. Or, if you have time to volunteer, you can choose from opportunities in more than 100 countries, including tutoring children in Ethiopia or working with locals in Thailand to preserve that country’s elephant habitat.
Every dollar you donate through UniversalGiving goes directly to the cause you select. UniversalGiving is able to do this because it covers its administrative expenses through fees it earns consulting to Fortune 500 companies on their volunteer and giving programs.
UniversalGiving thoroughly vets every partner organization using a 24-stage Quality Model. This unique system makes sure that your funds will go to the right place and make the biggest difference.
“Real change happens through one-on-one connection. If one person can connect with another and increase their compassion and respect for others, then we are on our way to a world that recognizes, and lives, peace,” said UniversalGiving Founder and CEO Pamela Hawley.
For more information, visit www.universalgiving.org.

Reading Program Is ‘Changing Lives One Student at a Time’

Five words or less(NewsUSA) – One of the greatest challenges to long-term space travel is the inherent difficulty in delivering supplies to the astronauts. However, the advent of 3D printing technology allows astronauts to create many useful items, such as emergency tools, onsite while serving on the International Space Station (ISS).
Using 3D printing to create certain supplies greatly reduces the need for expensive and dangerous supply deliveries to space, according to Mouser Electronics.
What other tools could astronauts print in space that would make their lives easier? The Mouser Electronics Empowering Innovation Together ISS Design Challenge offers engineers and innovators the chance to design an object for the astronauts to 3D-print and use on the ISS.
The design challenge focuses on the unique problems an astronaut faces during a long-term space mission, and looks to highlight out-of-the-box thinking to develop any item that makes daily life easier, says Mouser Electronics spokesperson Grant Imahara in a YouTube video describing the contest.
Colonel Chris Hadfield, a former commander of the ISS, highlights the challenges of performing daily activities for astronauts who are working for long periods of time in a weightless environment.
“You’ve got to rethink everything in a weightless environment,” Colonel Hadfield says in the video. “Something regular, day-to-day, practical,” could make a big difference for astronauts, he explains. For example, something as basic as a pair of scissors needs Velcro in space to keep them from floating away when not in use, he noted. Colonel Hadfield will be among the panel of judges selecting the winning entry.
“This contest definitely kicks up the excitement level by challenging our customers to create something to be used in space,” says Glenn Smith, President and CEO of Mouser Electronics. “Mouser’s unparalleled selection of electronic components allows both amateurs and professionals to create anything they can dream up.”
Visit www.mouser.com/empowering-innovation/iss-project to view a video describing the contest and entry guidelines. The grand-prize winner will receive a 3D printer and a consultation with Made In Space. The contest is open until midnight the night of October 7, 2016. Visit this site to submit an entry: http://www.mouser.com/contests/iss-project-contest

Colonoscopies Get a Lot Easier Thanks to Technology

Five words or less(NewsUSA) – Turning 50 seems to come with its own set of challenges, unlike any other age — be it mental, emotional or physical. It’s also when your doctor is likely to start urging you to get a colonoscopy even if you do not have any symptoms.
But what used to be an unpleasant, albeit necessary and routine procedure, has now become much less invasive, thanks to new technology. The “virtual colonoscopy” (or CT colonography) is now an option for most people who can’t or don’t want to get a standard colonoscopy. It’s being embraced by many doctors and insurers nationwide.
Like its traditional counterpart, the virtual colonoscopy entails drinking a laxative 24 hours prior to the procedure. Unlike the traditional colonoscopy, which involves a long camera-tipped tube, the virtual exam inserts only about a two-inch soft tube that sends small puffs of gas to fill the colon so that a low-radiation dose computer-assisted CT or “CAT” scan can produce two- and three-dimensional views of the colon. The entire procedure takes about 15 to 20 minutes, so you don’t need to be put to sleep and you can go right back to daily activities.
“It’s very good in screening, and the patient’s downtime is less,” Dr. Guy Barat, a radiologist at Community Hospital in New Port Richey, Florida, told the St. Petersburg Times in an interview.
Some diehard traditionalists opine that you still would need a traditional colonoscopy to remove anything found by a virtual colonoscopy. However, the vast majority of exams don’t find anything wrong, and the virtual test has been shown to dramatically increase screening rates. The virtual colonoscopy is an American Cancer Society-recommended screening exam. Even President Obama opted for a virtual colonoscopy over the standard test.
Experts say that the new technology can detect polyps the size of small blueberries, as well as cancer and other diseases. For the more than 140,000 Americans that are diagnosed with colorectal cancer every year, with nearly 50,000 dying largely due to late detection, this screening is vital.
The exam has been FDA approved since 1995, and major insurers, including Cigna, United Healthcare, Unicare, Blue Cross/Blue Shield and others, now cover their members for virtual colonoscopies to screen for colon cancer.
The American College of Radiology (ACR) says the last obstacle to tackle is to somehow get Medicare to cover beneficiaries for this life-saving exam so that seniors can have the same screening alternative as those with private insurance.
Currently, the U.S. Preventative Services Task Force is examining virtual colonoscopies. A “passing” grade from the USPSTF could lead directly to Medicare coverage under the Affordable Care Act.
For more information, please visit RadiologyInfo.org.